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GreenDeck Launch Partners
In naval aviation, a "green deck" signals that the ship is locked on course and speed—ready to launch or recover aircraft. It's a moment where precision, trust, and momentum align. At GreenDeck, we bring this same mindset to startups and scaling companies—turning bold ideas into operational traction and repeatability.
Mission
We help high-agency founders turn frontier tech into funded, fielded solutions—faster. Whether you're pre-revenue or scaling into DoD programs, our flexible model empowers your teams to develop traction where it matters most: on mission, in the field, and in the budget to deliver operational outcomes.
Vision
A future where national security startups scale with speed, serving warfighters and commercial users through clear, strategic go-to-market approaches that maximize impact in both sectors.
Build Mechanisms That Scale
Navigate programs and funding mechanisms
Transition Tech Into Product
A GreenDeck signals Full Readiness
1
The ship is steady on course and will not maneuver
2
Flight Deck is Clear - For takeoff or landing
3
Systems Online & Operations are aligned
4
Safe Environment to execute critical operations.
Metaphorically, GreenDeck stands for: "The conditions are right. Execute with confidence."
Readiness to Launch
Beyond theory, it's go time. We help you move past conceptual stages into active, impactful deployment.
Disciplined Execution
Ensure seamless coordination across all critical systems: operations, product development, business development, and capital management.
Momentum with Control
Just as a ship must balance course and speed, we guide startups to maintain vision while gaining tangible traction.
A Signal
of Trust
Founders and teams can rely on strategic alignment, building confidence to navigate complex challenges effectively.
What We Do
Strategic Flywheels and Repeatability— Not One-Off Wins
We don’t just “make intros.” We help you understand how to:
  • Reframe your value proposition for mission relevance
  • Build strategic momentum across stakeholder tiers
  • Create compounding growth loops of user pull, budget alignment, and narrative clarity
From wedge markets to PE lines, we help you map a defensible path designed to get your product fielded and funded.
Services Snapshot
MVP-stage startup? → Build your defense GTM plan with a 2-week Strategy Sprint.
Demo-ready product? → Land your first users with a 6-week Transition Lab.
Investor-backed company? → Scale traction with Embedded Partner support.
Already in a DoD program but stalled? Let us help close your Go-To-Market gap.
1
Navigate Funding Pathways
Unlock a clear path from R&D to real-world impact.
2
Bridge Innovation to Impact
Strategic funding and transition to drive tangible results.
3
Accelerate Your Journey
Move swiftly from prototype to program of record.

Custom defense traction plans aligned to your tech and GTM stage.
We’ve been on both sides of the table—garage-stage builder and C-suite operator. That’s why we lead with founder empathy and operator-level execution.
Ready to Talk?
Drop your info below and let's get your GTM locked in.
The Defense GTM Challenge
Defense startups face unique challenges when trying to penetrate the Department of Defense:
  • Complex budget cycles and procurement processes
  • Difficulty translating commercial value to battlefield relevance
  • Navigating program alignment and funding opportunities
  • Positioning that appeals to both defense and commercial buyers
Most startups cobble together disparate solutions, wasting valuable time and resources with fragmented approaches.
Whether you're gearing up for your first DoD demo or scaling past SBIRs, we bring a proven, flexible model to accelerate your go-to-market strategy—commercially and in defense.
Our Integrated Approach
Strategic Assessment
Comprehensive 60-90 minute diagnostic combining five proven frameworks to benchmark your defense readiness
Messaging Overhaul
Defense-optimized copy that signals dual-use credibility while still converting commercial customers
Battlefield Fit
Translation of your product into mission-relevant operational value using tactical scenarios and threat envelopes
Program Alignment
Mapping your solution to FY26 programs, buyer organizations, and contracting pathways
Engagement Roadmap
12-24 month sequencing plan aligned with budget cycles and program integration timelines
Strategic Assessment & GTM Positioning
$15K-$25K Value
Our 60-90 minute diagnostic combines five powerful frameworks into a single comprehensive assessment:
  • Strategy Cascade
  • Problem-Solution Fit
  • Traction Gap focus for scaling
  • Startup Evaluation metrics
  • Founder's Benchmark for industry comparison
You'll receive a defense entry strategy, positioning canvas, and messaging cascade equivalent to working with high-end strategy consultants.
Defense-Optimized Messaging & Battlefield Fit
Website & Messaging Overhaul
Value: $10K-$20K
  • Defense-optimized homepage rewrite
  • Dual-use case narratives that resonate with both sectors
  • Strategic CTAs for defense engagement
  • Conversion-focused language that maintains commercial appeal
Typically sourced from niche brand strategy agencies or elite marketing firms.
Operational & Battlefield Fit Articulation
Value: $7K-$12K
  • Translation of product capabilities into mission-relevant terms
  • Integration with tactical scenarios and threat envelopes
  • Alignment with doctrinal planning inputs
  • Value proposition in military operational language
Normally performed by veteran operators or former military strategists.
FY26 Program Alignment & Targeting
Value: $20K-$40K
We map your solution to the specific programs and organizations most likely to adopt your technology:
  • Identification of top 3-5 FY26 programs with budget allocation
  • Relevant Combatant Commands (COCOMs) with operational needs
  • Optimal contracting pathways (OTAs, SBIR, direct, etc.)
  • Key influencers and decision-makers in each organization
  • Timing alignment with Program Objective Memorandum (POM) cycles
This deep analysis requires specialized knowledge of defense budgeting that only Beltway insiders typically possess.
POM-Aligned Engagement Roadmap
1
Q1: Initial Positioning
Align messaging and initial outreach with congressional markup timing for maximum impact.
2
Q2-3: Field Demonstrations
Schedule demonstrations to coincide with key decision points in the acquisition cycle.
3
Q3-4: Program Integration
Coordinate technical validation and integration timing with program milestones.
4
Year 2: FY27 Budget Shaping
Position for inclusion in the next fiscal year's budget with strategic engagement of program offices.
Engagement Models
Strategic Sprint
2-3 Weeks | $7,500
  • Strategic Assessment & Positioning
  • Website & Messaging Overhaul
  • Operational & Battlefield Fit Articulation
Best for pre-revenue & pre-SBIR teams
Transition Lab
4-6 Weeks | $15,000
  • Program Alignment
  • Buyer Identification
  • Funding Pathways
  • POM-Aligned Engagement Roadmap
Best for demo-ready or early-revenue teams
Embedded Partner
90-day fractional partner | $30,000
← AND
  • On-call advisory and strategic reviews
  • Warm intro's to aligned partnerships
  • Success-based or blended models available
Reserved for select portfolio companies
Get started today by providing your company website to begin the assessment process.
GreenDeck offers integrated, accelerated, and scalable advisory and embedded services—at a fraction of market cost. Empowering early founders to gain immediate traction, investor validation, and defense adoption without building the need for a 6-person BD team.
Total Value: $75K-$125K+
5
Integrated Services
Strategic assessment, messaging, battlefield fit, program alignment, and engagement roadmap in one package
12
Months Accelerated
Skip the learning curve and navigate the defense market with expert guidance from day one
6
Team Members Saved
Equivalent to hiring a specialized BD team focused on defense penetration
About Us
GreenDeck was founded by a dual-use GTM architect with 25+ years in national security, frontier tech, and venture-backed startups.
Past roles include: A career naval officer with a successful transition into progressive executive roles in commercial and defense startups like Amazon Robotics, Sanctuary AI (humanoid robotics and AGI), & Firestorm (Expeditionary Additive Manufacturing and Modular UAS).
Ready to Launch?
Disclaimer: Elements of our methodology are informed by publicly available frameworks including Roger Martin’s Strategy Cascade, Bruce Cleveland’s Traction Gap Framework, Y Combinator’s “40 Questions to Crash Test Your Startup,” and Matt Watkinson’s The Grid. All trademarks and copyrights remain the property of their respective owners. GreenDeck makes no claim of endorsement or affiliation.